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Social Media 2013: Here’s Where We Are Today.

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Maggie
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The end of the year is coming fast, and as we reminisce on the year that is about to end, let’s spend a minute looking at the changes that happened on the net..

Social Media is a work in progress. The etiquettes and customs change daily. The field is evolving, and before we grasp one part of it, the changes and updates force us to update our knowledge too. Depending on the business we are in and the type of platforms that work best for us, the new features may either be really useful and pretty game changing, or totally irrelevant, but to assess this, we need to know them, and in order to know them, we need to keep our finger on the pulse. Running your business via various social media channels is a full time job if we want to do it successfully. If you haven’t got too much time to keep your hand on the pulse, here’s a summary of where we are today:

Social Media Facts 2013
 Infographic source: Visually

For quite a while we were observing the turbulences of the social world thinking this is surely going to end and we will get back to the traditional marketing as we know it: building large e-mail lists and spamming them until the last person unsubscribes. This doesn’t seem to be the case anymore and world is heading towards the storytelling and away from the hard sale.

Social media is the way to administer those stories without making us feel like we are being sold to. On top of that, the strongest method for successive sales is in place here: the social side. Peer pressure / social proof of seeing one item on quite a few different timelines makes us want to buy it, even when we do not really need it. This is how I ended up buying the Sphero ball, which was probably one of the best marketing fads in the history of the interwebs. Suddenly it was everywhere and everyone wanted one. No one was quite sure what it actually does, but it looked cool. And my friends wanted it, so it must be awesome!

The power of social in marketing is still undefined even though everyone is trying to put it in tangible brackets. It’s still hard to work out the exact ROI on our social media efforts, but one thing for sure: it’s harder and harder to move a brand forward without a successful social media presence. Channels like Facebook and Twitter replaced customer service line for many companies. There are companies that were made using pretty much only social media channels (BetaBrand, Man Packs and Dollar Shave Club to name a few).

So what has changed in 2013? Social Media is no longer just an extra, a fad, a trend that is going to pass. It’s not going anywhere and if you want to stay relevant, you should have started building your social media presence ages ago. The other best time is now. The best way to do it is to start.

Image credit: Avwtelav.com

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Posted November 25, 2013
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